The Innovators: How a Group of Inventors, Hackers, Geniuses, and Geeks Created the Digital Revolutio - Isaacson Walter (книги полностью .txt) 📗

This belief that machines and humans will get smarter together is a process that Doug Engelbart called “bootstrapping” and “coevolution.”²⁹ It raises an interesting prospect: perhaps no matter how fast computers progress, artificial intelligence may never outstrip the intelligence of the human-machine partnership.

Let us assume, for example, that a machine someday exhibits all of the mental capabilities of a human: giving the outward appearance of recognizing patterns, perceiving emotions, appreciating beauty, creating art, having desires, forming moral values, and pursuing goals. Such a machine might be able to pass a Turing Test. It might even pass what we could call the Ada Test, which is that it could appear to “originate” its own thoughts that go beyond what we humans program it to do.

There would, however, be still another hurdle before we could say that artificial intelligence has triumphed over augmented intelligence. We can call it the Licklider Test. It would go beyond asking whether a machine could replicate all the components of human intelligence to ask whether the machine accomplishes these tasks better when whirring away completely on its own or when working in conjunction with humans. In other words, is it possible that humans and machines working in partnership will be indefinitely more powerful than an artificial intelligence machine working alone?

If so, then “man-computer symbiosis,” as Licklider called it, will remain triumphant. Artificial intelligence need not be the holy grail of computing. The goal instead could be to find ways to optimize the collaboration between human and machine capabilities—to forge a partnership in which we let the machines do what they do best, and they let us do what we do best.

SOME LESSONS FROM THE JOURNEY

Like all historical narratives, the story of the innovations that created the digital age has many strands. So what lessons, in addition to the power of human-machine symbiosis just discussed, might be drawn from the tale?

First and foremost is that creativity is a collaborative process. Innovation comes from teams more often than from the lightbulb moments of lone geniuses. This was true of every era of creative ferment. The Scientific Revolution, the Enlightenment, and the Industrial Revolution all had their institutions for collaborative work and their networks for sharing ideas. But to an even greater extent, this has been true of the digital age. As brilliant as the many inventors of the Internet and computer were, they achieved most of their advances through teamwork. Like Robert Noyce, some of the best of them tended to resemble Congregational ministers rather than lonely prophets, madrigal singers rather than soloists.

Twitter, for example, was invented by a team of people who were collaborative but also quite contentious. When one of the cofounders, Jack Dorsey, started taking a lot of the credit in media interviews, another cofounder, Evan Williams, a serial entrepreneur who had previously created Blogger, told him to chill out, according to Nick Bilton of the New York Times. “But I invented Twitter,” Dorsey said.

“No, you didn’t invent Twitter,” Williams replied. “I didn’t invent Twitter either. Neither did Biz [Stone, another cofounder]. People don’t invent things on the Internet. They simply expand on an idea that already exists.”³⁰

Therein lies another lesson: the digital age may seem revolutionary, but it was based on expanding the ideas handed down from previous generations. The collaboration was not merely among contemporaries, but also between generations. The best innovators were those who understood the trajectory of technological change and took the baton from innovators who preceded them. Steve Jobs built on the work of Alan Kay, who built on Doug Engelbart, who built on J. C. R. Licklider and Vannevar Bush. When Howard Aiken was devising his digital computer at Harvard, he was inspired by a fragment of Charles Babbage’s Difference Engine that he found, and he made his crew members read Ada Lovelace’s “Notes.”

The most productive teams were those that brought together people with a wide array of specialties. Bell Labs was a classic example. In its long corridors in suburban New Jersey, there were theoretical physicists, experimentalists, material scientists, engineers, a few businessmen, and even some telephone-pole climbers with grease under their fingernails. Walter Brattain, an experimentalist, and John Bardeen, a theorist, shared a workspace, like a librettist and a composer sharing a piano bench, so they could perform a call-and-response all day about how to make what became the first transistor.

Even though the Internet provided a tool for virtual and distant collaborations, another lesson of digital-age innovation is that, now as in the past, physical proximity is beneficial. There is something special, as evidenced at Bell Labs, about meetings in the flesh, which cannot be replicated digitally. The founders of Intel created a sprawling, team-oriented open workspace where employees from Noyce on down all rubbed against one another. It was a model that became common in Silicon Valley. Predictions that digital tools would allow workers to telecommute were never fully realized. One of Marissa Mayer’s first acts as CEO of Yahoo! was to discourage the practice of working from home, rightly pointing out that “people are more collaborative and innovative when they’re together.” When Steve Jobs designed a new headquarters for Pixar, he obsessed over ways to structure the atrium, and even where to locate the bathrooms, so that serendipitous personal encounters would occur. Among his last creations was the plan for Apple’s new signature headquarters, a circle with rings of open workspaces surrounding a central courtyard.

Throughout history the best leadership has come from teams that combined people with complementary styles. That was the case with the founding of the United States. The leaders included an icon of rectitude, George Washington; brilliant thinkers such as Thomas Jefferson and James Madison; men of vision and passion, including Samuel and John Adams; and a sage conciliator, Benjamin Franklin. Likewise, the founders of the ARPANET included visionaries such as Licklider, crisp decision-making engineers such as Larry Roberts, politically adroit people handlers such as Bob Taylor, and collaborative oarsmen such as Steve Crocker and Vint Cerf.

Another key to fielding a great team is pairing visionaries, who can generate ideas, with operating managers, who can execute them. Visions without execution are hallucinations.³¹ Robert Noyce and Gordon Moore were both visionaries, which is why it was important that their first hire at Intel was Andy Grove, who knew how to impose crisp management procedures, force people to focus, and get things done.

Visionaries who lack such teams around them often go down in history as merely footnotes. There is a lingering historical debate over who most deserves to be dubbed the inventor of the electronic digital computer: John Atanasoff, a professor who worked almost alone at Iowa State, or the team led by John Mauchly and Presper Eckert at the University of Pennsylvania. In this book I give more credit to members of the latter group, partly because they were able to get their machine, ENIAC, up and running and solving problems. They did so with the help of dozens of engineers and mechanics plus a cadre of women who handled programming duties. Atanasoff’s machine, by contrast, never fully worked, partly because there was no team to help him figure out how to make his punch-card burner operate. It ended up being consigned to a basement, then discarded when no one could remember exactly what it was.

Like the computer, the ARPANET and Internet were designed by collaborative teams. Decisions were made through a process, begun by a deferential graduate student, of sending around proposals as “Requests for Comments.” That led to a weblike packet-switched network, with no central authority or hubs, in which power was fully distributed to every one of the nodes, each having the ability to create and share content and route around attempts to impose controls. A collaborative process thus produced a system designed to facilitate collaboration. The Internet was imprinted with the DNA of its creators.